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"In business to help you build yours"
Dear Friend,
Are you are a go-it-alone, small to medium, or start up company who needs help with your advertising campaign?
The best promotion or publicity value available today without exception of any advertising media such as radio, TV, or
the newspaper -- is specialty or promotional item advertising.
Specialty advertising is a $17 Billion Dollar Industry.
There are over hundreds of items to choose from other than your typical mug, pen, or t-shirt.
THE BENEFITS ARE WORTH EVERY PENNY. THESE ARE THE FACTS:
-- No waste. You can target only your best customers or potential customers.
-- Low cost per ad impression made (CPM)
-- Longest repeat exposure period of any media
-- Accepted as a gift by your customers
-- Will increase customer traffic
-- Will keep your telephone number and business name in front of your customers far better than the yellow pages, exposing
them to your competitors, and at a lower cost.
Email us today for more information. We will respond within the next 24 hours.
HERE ARE SOME COMMON QUESTIONS (AND ANSWERS) ABOUT SPECIALTY ADVERTISING REVEALED:
Q. Why is specialty advertising so effective?
A. All advertising depends upon the customer being ready, willing, and able to respond to an ad. Trying to have your advertising
reach your customer at the exact moment he is ready, willing and able, is close to impossible. Specialty advertising waits
for the customer to get ready to be willing and able to respond. All other advertising is lost if it does not hit at the perfect
time.
Q. Do I have to spend a lot to be sure my advertising will work?
A. Properly designed specialty advertising is an investment in your business, not an expense. To be sure your return on
that investment is a good one, it is not necessary to invest in a large budget. Programs are developed that will fit your
budget, and can be expanded as your business increases. Unlike all other media that requires additional expense to repeat
your message, specialty advertising will repeat your message for as long as the specialty item is in use -- sometimes for
years!
Q. How do I know what specialty item to use?
A. Many times, the specialty item that will carry your message is the last thing to be decided upon. We will assist you
in all aspects of developing an effective advertising plan, including product selection.
Q. I've tried specialties before and they didn't work. How do I know it will be different this time around?
A. Chances are that your original decision to use specialty advertising was a good one -- it is a powerful way to improve
your business. If a previous attempt did not meet your expectations, there probably was a problem with one or more of the
parts of the program. We are a specialty advertising dealer that will help you find the problem and insure that your future
specialty advertising programs are successful and profitable for you.
Q. How do I know if specialty advertising is right for my business?
A. While specialty advertising is more of a universal ad media than any other, there are always exceptions. We will honestly
evaluate your specific needs and make recommendations. If specialty advertising is not for your business, we will tell you
-- up front!
-- Think-Advertising is a K&B dealer and copywriting service. The above copy is from the Kaesar and Blair, Inc. brochure.
We are backed by K&B who has been a leader in the specialty advertising business since 1894.
OTHER SERVICES INCLUDE THE FOLLOWING:
Space Ads
Copy Critiques
Radio Copy
Direct Mail Letter (4-8 pages)
E Mail Letters
Do not waste not another moment. Email us right now and jump start your ad campaign with advertising specialties today!
We look forward to doing business with you and establishing a win-win business relationship. Thanks for visiting us.
Sincerely,
D.K. McCorery
Authorized Specialty Advertising Dealer and
Copywriter
TODAY'S ADVERTISING/MARKETING TIP:
Your brand should be something memerable and that sets you apart from the rest.
There are a variety of ways to isolate your unique selling proposition via taglines or phrases, characters, jingles, a
person, logo, or packaging -- you name it!
(last updated 1/25/2008)
MONTHLY FOOD FOR THOUGHT:
"Radio is The theatre of the mind."
--Gary R. Dahl, Advertising for Dummies
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